After the Augustinian Hermits founded a monastery on the Haberfeld just outside Munich in 1294, a brewery was also built at the beginning of the 14th century, which was essential for the monks' economy. In 1328, the brewery was mentioned by name for the first time.
The Augustinian monks gained particular popularity in Munich when a life-size wax figure of Christ, venerated by the faithful, reappeared intact a year after its tragic breakage. Since then, the figure has been particularly popular because it was considered miraculous. It is still on display in the church during Advent.
The Augustinian monks supplied the Wittelsbach dukes with their highly esteemed strong beer until the dukes had their own brewery - the newly founded Hofbräuhaus - supply them from 1589.
The Augustinian monks gained particular popularity in Munich when a life-size wax figure of Christ, venerated by the faithful, reappeared intact a year after its tragic breakage. Since then, the figure has been particularly popular because it was considered miraculous. It is still on display in the church during Advent.
The Augustinian monks of Munich were among the first members of the Bavarian Academy of Sciences.
During secularization, the monks had to leave the monastery and it was dissolved. Only the monastery brewery continued initially under state management and later under private management. The monastery church was used as a toll hall, the convent building by the Ministry of Justice.
Due to the dilapidation of the premises, the brewery was moved from the monastery area to Neuhauser Straße.
Anton and Therese Wagner, a brewing family from Attaching near Freising, acquired the brewing site. Since then, the brewery has been a middle-class, family-owned private brewery.
To expand the brewery on Neuhauser Straße, Anton Wagner acquired a storage cellar on Rosenheimer Straße around 1840.
After Anton Wagner's death, his wife Therese continued to run the brewery.
In 1852, steam engines were used for production for the first time.
Therese Wagner acquired a storage cellar on Landsberger Strasse. The entire production facilities were later moved to this site.
Josef Wagner (JW) took over the brewery after the death of his mother Therese.
To expand the production facilities, the Augustinerkeller on Arnulfstrasse was acquired as a storage cellar. In the hall and in the garden there was a beer bar where the people of Munich celebrated lavish parties.
Since when and in how many beer stalls Augustiner beer was served at the Oktoberfest is not known. By this picture of an Augustiner beer booth the year 1867 is proven.
Josef Wagner and his Augustiner Brewery were founding members of the Bavarian Brewers' Association.
After completion of the new building on Landsberger Strasse, the brewery operations were able to move.
In 1884 the first brew was made.
In Neuhauser Straße, the restaurant business continued.
The trademark for the brewery was registered for the first time: "JW", the initials of Josef Wagner, with the abbot's staff (bishop's crook). From now on, this was used to mark the barrels, jugs and vehicles.
The well-known Munich architect Emanuel von Seidl converted the restaurant on Neuhauser Straße into a Munich beer palace.
For the first time, the Augustiner Brewery was represented at the Oktoberfest with a large beer castle.
Introduction of the "Edelstoff" beer variety.
The beer castle was replaced by a new festival hall with a tower. With this architecture, the Augustiner Brewery is still represented at the Oktoberfest today, but 1949-2010 without a tower.
The production facilities were 60 percent destroyed by the bombing raids on Munich.
Introduction of the beer variety "Maximator
Introduction of the beer variety "Wiesn-Edelstoff", our current Oktoberfest beer
Introduction of the beer variety "Pils
The brewhouse was renewed and new stainless steel brew pans were installed.
Introduction of the beer variety "wheat beer
Since 1987, Augustiner Brauerei has been the only one of the six Munich breweries at Oktoberfest to tap its beer only from wooden kegs.
Edith Haberland-Wagner, the last relative with the surname Wagner and main owner of the brewery, bequeathed her shares to the Edith Haberland-Wagner Foundation, which she established. The foundation now holds just over 50 percent of the Augustiner Brewery. The foundation is particularly involved in the areas of youth and monument protection and in promoting culture.
Opening of the logistics center in Freiham-Süd.
For the 200th anniversary of the Oktoberfest, the tower was rebuilt according to historical models.
With the opening of the Augustiner Klosterwirt, Augustiner beer is once again served at the place of its origin: Munich's Augustinian monastery.
For the first time since 1947, the former living quarters of the Wagner brewing family in the Augustiner Stammhaus on Neuhauser Straße are once again open to the public. In the six adjoining salons, which are now available for events, one can clearly recognize the signature of the villa architect Emanuel von Seidl.
In 2020, the brewery decided to expand its energy management and convert it into an environmental management system in accordance with the EMAS regulation. Augustiner-Bräu Wagner KG has been EMAS-certified since 2021 and has been steadily improving its environmental performance ever since.